Response to Readings for 10/22

I like the idea of creating a blog while the museum is in a state of transition and is not actually open. A blog allows dialogue to continue in the community and also informs the public that the museum is alive and well even though its doors are temporarily closed. This particular blog allows the museum to attempt to attract a new audience (youth) and discover what new relationships can be had. I think the museum handled its construction well by publishing posts internally first and defining clear goals, such as what would be talked about and how would they talk about those topics.

The article by Darren Peacock was a little harder to digest. Yes, the ability to define an online audience is difficult, if not impossible. I believe the article went in circles and did not really establish a true solution to the problem. Though some good points were made in relation to the failed attempted to evaluate audience based on marketing strategies, over all usablity, and visitor studies.